About Us
The Zoya Co. is a management consultancy firm with a difference. Born out of a desire to revolutionize the consulting space, we are one of the only firms in India to offer A to Z management solutions for the SME sector, through services including identification & development of viable business concepts; branding; product development & sourcing; recruitment; systems management; operations & logistics; business development; and marketing. This comprehensive range of services has enabled us to both assist clients in improving existing business models as well as to build successful new businesses for clients from scratch.
Unique in the field of consultancy, we don’t charge by the hour to present files of academic information for our clients to make sense of and find ways to implement; we pride ourselves on execution and the delivery of tangible results. Consequently, The Zoya Co. has built a strong rapport with numerous international brands, having been instrumental in facilitating their smooth & effectual introduction to the Indian market, followed by impactful & innovative long-term promotions. Our experience ranges across multiple fields in the retail and services sectors, including beauty, wellness, hospitality and entertainment.
Our Team
We firmly believe that the success of any enterprise is the sum of its people. Our core team comprises a handpicked group of accomplished individuals from industries including beauty, wellness, creative design, hospitality, e-commerce, luxury brands, public relations, fashion and information technology. Our experiences with these diverse backgrounds have allowed us to come together to form an extremely capable team with varied skill sets that allow us to handle most processes in-house and exercise strict quality control over those that are outsourced.
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Aishwarya Jha-Mathur
Creative Director
Armed with a degree in Management & Law from the London School of Economics’s International Programme, Aishwarya has been making her mark in the professional world since she was 18. In the fields of luxury and fashion, she has worked extensively with multinational giant Hermès and award-winning fashion designers. Her outstanding work in the personal care sector is highlighted in her almost singlehanded role in introducing numerous beauty and wellness brands to the Indian market. Her enduring successful relationships with manufacturers and agencies alike are a testament to her professionalism and groundbreaking vision.
Aishwarya’s strengths lie in product development, sourcing, market forecasting, brand conceptualisation and alliances. Her creative guidance of The Zoya Co.’s projects has imbued them with a finesse and æsthetic sense that holds all aspects together in a holistic way that always raises the bar for the end product.
Aishwarya is also a published author, playwright, actor and partner at Bella Vie Design.
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Amrita Sidhu
Director of Business Development
After obtaining a scholarship to the University of British Columbia’s Coordinated Arts Programme, Amrita chose to complete her education with a BSc in Business from the London School of Economics (International Programme).
She has an extensive background in sales, marketing and public relations as she has been working in the hospitality industry since 2007. Her past clients include several high-profile restaurants: Tabula Rasa, Chi, Manré, Kuki, CDB Café and The International Diner. While working in the event management sector prior to The Zoya Co., she handled clients such as the Taj, ITC, Le Meridien, and Leela hotel chains, Diageo, William Grant, Pernod Ricard, Versace, Rosenthal, Jaguar, Canali, DLF Emporio, Casa Paradox and American Express.
Amrita’s expertise in the fields of sales and marketing have been indispensable in her role as a director at The Zoya Co. She has helped varied clients to expand their business offerings and reach new markets by establishing suitable protocols and strategic alliances.
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Shiv Jha-Mathur
Director of Finance & Technology
Shiv has been exploring the intricacies of electronic systems for more than fifteen years, earning recognition in India’s computer magazines for being the youngest Linux user in the country at all of six years old. He is fluent in programming languages ranging from Rust to JavaScript and holds a BSc in Creative Computing from the University of London’s International Programme.
In the professional sphere, Shiv has worked with companies both international and local, including the United Nations Population Fund and Jawaharlal Nehru University in Delhi. His most recent position was as a software engineer with Oxyent Medical, where he was responsible for managing international clients such as the Italian platform development firm Fhoster.
Since 2011, Shiv has served as financial director at The Zoya Co. and has been charged with the position of chief graphic designer on all its creative projects.
Services
Amidst a plethora of generic prescriptions for repetitive concepts and experiences, we bring to the market a thrilling venture with the promise of vibrant ideas, invaluable flexibility and flawless execution.
Management Consultancy
For both existing and future companies, The Zoya Co. offers step-by-step consultancy services including, but not limited to: comprehensive analysis of existing business models, product design & sourcing, redesign of operational systems, complete market sector analysis, human resource management, brand development, marketing and public relations planning, event management, and strategies for expansion. With an unwavering commitment to professionalism and efficiency, we tailor our services to suit the unique needs of each client and pride ourselves on imbuing each project with increased profitability and improved productivity.
Graphic Design
We like to create things. Whether it’s a logo, website, advertisement or social graphic, there’s nothing we like more than getting our imaginations pumped with ideas and turning those into something tangible—and amazing. We find inspiration in the ordinary and the extraordinary, in the past and the present—sometimes even the future—but mostly we find inspiration in our clients and their visions. It’s our job to turn those visions into reality, and to do so with style. We love our job. With a firm pulse on current trends & cutting-edge practices, we promise to provide an end product that is both completely innovative yet completely in line with international standards.
Testimonials
“We worked with Aishwarya and her team for almost 4 years launching our brand in India. Their team was able to help build a prestige image for our brand, while navigating the sometimes very challenging Indian business climate. Aishwarya and her team are easy to work with and were one of the best overseas relationships we have had since we started our company. It’s often difficult for a business to hand over branding to a foreign company, but I always trusted them to do the right thing for our brand—and they always did. If you’re looking to grow your brand in India, I highly suggest reaching out to them.”
― Josh Meyer (Founder, Brickell Men’s Products)
“The Zoya Co. are exceptionally good management consultants. They interpreted my vision for my company beyond my expectations and set up Beauty Source, a multi-brand venture with beauty & wellness products sourced from all over the world. They managed Beauty Source in its entirety for a period of two-and-a-half years and handed over a profitable business to me, which I am extremely proud of. Their work was efficient and trustworthy. Everything was done with an unfaltering excellence. They not only got me the best associations in the beauty industry but also set up processes and systems which enabled my new team to handle the backend work very efficiently. I cannot thank them enough for their excellent work.”
― Ragini Mehra (Founder, Beauty Source)
“We have had a long and productive innings with Aishwarya and Amrita of The Zoya Co. through their work with Beauty Source. They bring to their work an intrinsic understanding of the lifestyle space, as well as appropriate platforms to market lifestyle brands. Their attention to detail is meticulous, and they bring to all their business relationships a warmth that builds trust and credibility. They also have a very good network across platforms and are brimming with ideas when it comes to create marketing campaigns, both offline and online, for brands. It is a pleasure to associate and work with them and one wishes them all the best always.”
― Sonali Sokhal (Founder, Intelliquo)
“It was through sheer coincidence that I was alerted to Shiv and his team's abilities in data collection, analysis, and software. It’s a testament not only to his quiet humility that he never bragged about this talent, but also to his dedication in acquiring skills many quantitative-minded academics take years in acquiring (including joining PhD programs!). For the past year Shiv and his team have been assisting with research for academic projects based at the University of California, Berkeley. It’s refreshing to have him on our team; he is able to anticipate glitches in our projects and understands exactly what needs to be done. Most importantly, Shiv is a joy to work with and I’m delighted to have him both as my friend and colleague. He has a bright future whether in India or Silicon Valley.”
― Nirvikar Jassal (PhD Candidate, University of California, Berkeley)
“I found The Zoya Co. team to be professional and efficient, with a strong understanding of their own market as well as global business practices. They were able to put me at ease about entering a foreign new market with as many idiosyncrasies as India and addressed my concerns with patience and good judgment. Their ideas are innovative, thoughtful and come with plenty of enthusiasm. Zoya Co. continually proved to me they were the right partner for me, and any brand looking to expand their reach and take their success to the next level.”
― Michael Cecchin (Founder, Valentia Skincare)